蒙特勒爵士音樂節(Montreux Jazz Festival)海報展於HIM開幕

HIM蒙特勒飯店管理大學開始與蒙特勒爵士音樂節展開合作關係,選讀行銷專業課程的學生共同舉辦了一場壯觀的海報展,以呈現他們對爵士音樂節的想法。

海報是行銷計劃的中心元素,共有九組的學生已運作了整學期。包括蒙特勒爵士音樂節代表等80餘位來賓,在海報展開幕典禮中,學生有機會介紹他們的企劃,並說服大家投票給他們的企劃。

從學生的作品中充分展現他們的熱情、創造力和對新思想的理解力。

Students following the Marketing specialization at the Hotel Institute Montreux, run in partnership with the Montreux Jazz Festival, held a spectacular inauguration event to present their poster ideas for the jazz festival.

The poster is a central element to the marketing plan that each of the nine groups has been working on throughout the semester. With more than eighty guests, including representatives from the Montreux Jazz Festival, at the inauguration, students had the opportunity to present their projects and to convince them to vote for their project.

The passion, creativity and hospitality shown by students was outstanding.

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