邁向專業之路:每個學生都必須知道的LinkedIn個人行銷9大技巧

每一所SEG學校都設有一個特別的部門,從學生抵達學校的第一週開始,協助學生完成職涯規劃、支持學校找到理想的工作!

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這些輔導專員安排時間與每一位學生面談,舉辦求職培訓課程,盡一切所能為學生準備短期與長期的職涯規劃。本身具備12年以上人資招聘經驗的Mr. Niels Ellegaard是HIM蒙特勒飯店管理大學的學生就業與校友輔導專員(Career & Alumni Coordinator),他手上掌握取多工具、資源與人脈,能夠在學生求職時給予最適切的協助;他認為,LinkedIn將會改變求職與求才的常態規則,他鼓勵並支持學生著手打造個人線上履歷。

飯店觀光產業真的很有趣,在世界上的各個角落都有就業機會,但找出合適的機會、正確修飾你的履歷表讓它符合國際職場標準,這就是持續的挑戰;我教導我的學生如何讓自己的履歷表在LinkedIn上脫穎而出。

LinkedIn就是你個人的自我行銷檔案,你的履歷在這裡不眠不休的運作著!對餐旅管理的學生而言,這是一個求職、求才並與最強大的人脈網路連結的最簡單的方式。如果你還沒建立自己的LinkedIn頁面… 請問你還在等甚麼?

擁有三百萬大軍的LinkedIn是全世界最大的專業網絡,它擁有打開你夢想中的國際職涯之路的強大力量。

Mr. Ellegaard曾親眼見證LinkedIn為HIM的學生帶來的效益,並特別整理出利用這項專業社群工具打造個人完美履歷的九項技巧:

  1. 你在LinkedIn頁面上顯示的每一個項目都非常重要!請務必特別注意並確認你輸入的內容沒有錯誤,不管是畢業學校的網頁連結、任職公司的logo、過去的工作經驗介紹、內容文字的語法,亦或是你帥氣美麗的照片。
  2. 準備好破解隱藏的職缺市場了嗎?事實上,職場有60-70%的職缺因為許許多多的原因而未對外公布,而這些職缺都是透過各種人脈網絡、透過推薦或介紹來補齊;這也是為甚麼我們總說拓展人脈真的很重要。
  3. 在LinkedIn上追蹤你感興趣的公司或企業,如此一來,當這些公司或企業開放職缺時,網站系統將自動通知你。
  4. 在網路社群中,永遠不要直接問有沒有職缺;接近一個人最好的方式,是尋求他的建議。大多數專業人士都非常樂意提供專業建議給學生。
  5. 若你準備搬到另一個城市,你可以試著用LinkedIn連絡住那附近的人;在不熟悉的地方有個熟悉的面孔協助你安頓是一件好事。
  6. 讓LinkedIn幫助你脫穎而出吧!有許多優秀的求職者都在發送履歷時迷失了,LinkedIn是你的自我行銷工具,讓你的履歷被更多的人看到。
  7. 利用LinkedIn準備面試吧!你可以搜尋面試官的資料進而了解對方,順便看看你們有沒有共同的朋友。
  8. 為自己設計一個專業頭銜吧!招聘人員時常透過標題畫面的專業頭銜快速審視求職者,我看過學生只是改變頭銜、表明自己想尋求的工作,就立刻獲得回應。
  9. 善加利用你的校友網絡!LinkedIn的大學頁面能夠幫助你找到你的校友,透過校友的職涯歷程,看看他們任職的公司或企業中是否有你剛好感興趣的。

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