<全球旅館星級評鑑制度之緣起PART I>台灣旅館評鑑摘梅花換星星 只為發展自我品牌與國際接軌

台灣觀光旅館分級基本分為一般觀光旅館和國際觀光旅館兩種

旅館等級通常是以飯店品質分級的,旅館等級概念的發展與其相關定義有相當的關聯性!今日,世界各地的飯店業均稟持著這樣的原則,每個國家與地區各自發展出一套屬於自己的旅館等級的評鑑制度與方法。台灣飯店業的觀光旅館於民國71年(西元1982年)1月起開始實施梅花評鑑,停辦於民國78年。十年後,為了跟上時代潮流,棄梅花標誌改採全球統一的星級,則始於民國98年,此舉早已晚了歐美旅館先進國家將近半世紀之久!

照片取自▌Meiko 愛敗家。甜點。旅行~▌部落格文章:台北.住宿】台北亞都麗緻大飯店(房間及飯店環境)

以前的梅花評鑑制度乃是依據當時交通部觀光局的「發展觀光條例」規定所制定的,所有領有觀光旅館業營業執照之觀光旅館及領有旅館業登記證之旅館,均需受評。當時所謂的觀光旅館評鑑標準分為一般觀光旅館(評鑑二至三朵梅花)與國際觀光旅館(評鑑四至五朵梅花);那現在改用的星級評鑑呢?則細分為一至五顆星,彷如世界各地通用的星級評鑑一樣,你有五星級大酒店,我台灣現在也有五星級大飯店,可是我們大家必須要知道的是,每個國家都有屬於自己的一套星級評鑑制度,先以瑞士來說,瑞士是由專業的旅館業協會來制訂與評鑑,那麼瑞士五星級大酒店的水準,和台灣五星級大飯店的一不一樣?由於台灣的評鑑制度較為寬鬆,評鑑項目也截然不同,所以答案是絕對不等同!彼此是不能相比的!

其他歐美先進國家呢?美國是由美國汽車協會(American Automobile Association,簡稱AAA)做旅館和餐廳的評鑑;法國則是由其觀光局來做。有些國家是由唯一的公共標準來進行評鑑,例如比利時、丹麥、希臘、義大利、馬爾他、荷蘭、葡萄牙、西班牙和匈牙利,這些國家都有法律來規範旅館評鑑,使其更精煉化;德國、奧地利和瑞士的旅館星級評鑑則交由專業且受敬重的旅館業協會來進行。

為鼓勵國內旅館業者發展自我品牌與國際接軌 台灣旅館評鑑摘梅花換星星

 

交通部觀光局表示,自民國98年起,為因應旅館市場變化及發展趨勢,引導我國旅館業者發展自我品牌與特色並與國際接軌,積極展開辦理星級旅館評鑑。根據觀光局輔導星級旅館加入國際或國內連鎖旅館品牌補助要點,凡觀光旅館及旅館,只要是經評定為星級旅館並有加入國際或國內連鎖旅館品牌的話,業者均能獲得政府的獎勵與補助,以全方位輔導其改善經營體質並提升專業能力!

台灣旅館的受評對象是所有領有觀光旅館業營業執照之觀光旅館及領有旅館業登記證之旅館,這包括一般與國際觀光旅館,以及含汽車旅館和民宿等其他相關旅館業等。而觀光局辦理的星級評鑑並非是免費的,旅館業者無論登記參與評鑑,或索取鑑定星級的標識乃根據旅館星級評鑑的方式之不同,其費用亦不相同!

台灣的旅館星級評鑑分「建築設備」與「服務品質」兩階段完成,若旅館業者只參加建築設備這第一階段的評鑑的話,只能獲得一至三顆星;若旅館業的規模足以有參加第二階段的總機服務、訂房服務、櫃檯服務、網路服務、行李服務、客房整理品質、房務服務、客房餐飲服務、餐廳服務、用餐品質、健身設施服務、員工訓練成效、交通及停車服務等十三大項的服務品質評鑑的話,依總分核發三至五顆星。

 

台灣許多老飯店在面對觀光局推出的星級評鑑時曾擔心,硬體比不上全新的飯店,遲遲不敢申請評鑑。不過,台中全國大飯店在沒有游泳池、三溫暖的硬體條件下,以認真經營32年的優異軟體服務品質,通過五星級評鑑,給許多老飯店起了很大的鼓舞作用──五朵梅花都拿過了,努力再摘五顆星星吧!

照片取自『一個飛機迷和飯店迷的部落格』文章:一個我國今昔的星級旅館評鑑標章!

 

台灣旅館的星級評鑑發展至今才不過短短的五年,足足晚了美國最早的旅館星級評鑑六十多年!瑞士早於台灣三十五年,德國早台灣十八年,即使連旅館業這麼發達的法國也只不過早我們五年而已!不管別的國家的旅館評鑑開始得有多早,但只要我們的旅館評鑑真能發揮功效,才能真正媲美於這些歐美先進國家的旅館!

~待續~

<全球旅館星級評鑑制度之緣起>系列文章延伸閱讀:

<全球旅館星級評鑑制度之緣起PART 1>台灣旅館評鑑摘梅花換星星 只為發展自我品牌與國際接軌
<全球旅館星級評鑑制度之緣起PART II>全球最早的旅館星級評鑑制度產生於美國 星星越多越奢華
<全球旅館星級評鑑制度之緣起PART III>瑞士旅館分級制度是全球第一個私部門分級系統 深深影響並啟發了其他歐洲國家的星級制度
<全球旅館星級評鑑制度之緣起PART IV-完結篇>瑞士哪些飯店管理學校的校舍是星級酒店裝修而成的?

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