Hospitality Business Management with specialization

  • 培養餐旅管理技巧與商業經營知識
  • 大學為相關科系且具備6個月以上相關工作經驗者,可直接申請MIB學程

Term 3, 11 Weeks

Managerial Accounting 管理會計

This course requires the student to analyze and evaluate management accounting techniques in use in the hospitality industry, and to apply these in the business environment.

Tourism and Resort Management 觀光與渡假村管理

This course offers a complete approach to the operation of resort properties. Beginning with historical development, details are presented in planning, development, financial investment management, and marketing that deal with the unique nature of resort business. The course will also evaluate the economic, social and political impact of travel and tourism, including market, transportation, media, and destination development.

International Strategic Human Resource Management 國際人力資源管理策略

An introduction to the elements of human resource management in the hospitality industry. Focus is on the managerial functions of recruiting, selection, staffing, employee evaluation, discipline, retention and ethics.

Business and Leadership Skills 商務與領導技巧

This course will develop students’ business presentation, writing and interview skills and will assist students in developing their business and personal leadership skills.

Marketing Management 行銷管理

The purpose of this course is to familiarize the student with marketing perspectives, concepts, strategies, approaches, and tools to assist in the quest to manage hospitality marketing more effectively and profitably.

French, German, Spanish or Mandarin (optional) 外語選修課程(非必修)

  • Languages are optional, unless students are planning to undertake an internship in Switzerland. Then they will be assigned to French or German language modules.

Term 4, 11 Weeks

Business Economics 商業經濟學

This course introduces the student to the fundamentals of micro and macroeconomic theory and practice as they are applied to business in a managerial context. It explains the forces that shape the external environment of a business such as aggregate demand, economic cycles, inflation, interest rates, exchange rates, and the role that demand management policies play in the economy and their impact on a company’s operation.

Innovation, Creativity and Change 創新、創意與改革

This course centers on creativity and innovation in organizations. It examines how individuals can be innovative in organizations, and the challenge of building an innovative organization. The purpose of this course is to increase the student’s ability to understand and implement creativity and innovation as a member of an organization, and also to help them come up with ideas that create new entrepreneurial organizations. Students will also discuss how firms use innovation and creativity to adapt to, and create change.

Integrated Hotel Management Project 飯店管理專案整合

This course is designed to introduce students to how business management disciplines impact on decisions taken in the field of hospitality with a particular focus on resort management. It provides the rudimentary grounding in the areas of strategic planning. These elements are underpinned by the simulation software HOTELsim with the redevelopment of a resort hotel in the USA.

French, German, Spanish or Mandarin (optional) 外語選修課程(非必修)

  • Languages are optional, unless students are planning to undertake an internship in Switzerland. Then they will be assigned to French or German language modules.

Specialization 專業選修課程

Finance Specialization (endorsed by Banque Privée Edmond de Rothschild) 財務金融

  • Corporate Investment Decisions
    Offers a complete approach to the financial analysis of a business, including but not limited to, valuing complex capital budgeting and corporate strategies. Issues such as building the financial component of a business plan and using financial management techniques to identify corporate problems/opportunities are examined. Options for various capital structures and the financing thereof are pursued in depth.
  • Portfolio Management
    Focuses on the management of portfolios with special emphasis on growth strategies, retirement planning, tax-advantaged investing, stock brokerage trends and overall financial planning.
  • Capital Markets and Analysis
    Addresses the basics of investing with emphasis on equities, debt, preferred stocks, convertible securities, rights and warrants, options, mutual funds and fixed and variable annuities. The market on which each is traded as well as fundamental and technical analysis will be researched.

Human Resource Specialization (endorsed by Four Seasons Hotels and Resorts) 人力資源管理

  • Mediation and Workplace Conflict
    Examines the theoretical underpinnings of conflict resolution and mediation, including conflict studies, therapeutic approaches and negotiation theories. Students will acquire the knowledge, theoretical background and practical skills developed in the context of negotiation and mediation for use in the expanding fields of dispute and conflict resolution.
  • Aligning Human Resource Strategy with Organizational Strategy
    Develops the skills of students needed to assess how organizations create value and how to align the human resource function to execute the organization’s strategy. Create a vertical and horizontal alignment strategy and use it to improve human resource decision-making, people outcomes, processes, customer outcomes, and financial results.
  • Performance Management Systems
    Familiarizes students with performance management systems as they are considered key tools in transforming people’s talent and motivation into a strategic organizational advantage.

Luxury Marketing and Business Management Specialization (endorsed by Montreux Jazz Festival and Hublot) 精品行銷與商業管理

  • Advertising Campaigns
    Emphasis is placed on reviewing historical and contemporary advertising and the marketing of communication campaigns. Analyzes consumer, business-to-business, national and local campaigns including volunteer and not-for-profit public service advertising. Students work in team groups to create and present a completely integrated advertising campaign supporting and coordinating all strategic, creative, media and sales promotion aspects for final recommendation.
  • Consumer Behavior
    Examines consumer behavior theories, including the introduction of behavioral models to investigate the consumer psychology. The application of consumer behavior principles to customer satisfaction, market planning and merchandise mix decisions. Ethical, diversity and international issues are also explored.
  • E-Commerce
    Discusses the rapid evolution of the marketplace because of the emergence of e-commerce and the tools facilitating this evolution such as the Internet. Covers the impact of these tools and the changes they invoke on organizations, careers, and in general on the conduct of business in the global marketplace. Application of these tools with special emphasis on utilization in value chain integration and enterprise resource planning. The development of an e-commerce strategic plan is a capstone element of this course.
  • Competitive Analysis for Luxury Business in Mature and Emerging Markets
    The luxury business industry in mature markets is said to change substantially in the next decade. This will require industry leaders to rethink their luxury business models so they maintain their leading edge through innovation, whilst still yielding higher returns on investment.
    At the same time, the luxury business industry is seeking to expand into a number of emerging markets. This requires an analysis of the key value drivers for these unique and diverse business environments in order to grow business in such emerging markets.
    In this module students are given the opportunity to critically review micro-economic and macro-economic theories, conceptual frameworks and other models in order to understand the dynamics of a given industry and to conduct in-depth analysis within the luxury business industry. Students will prepare an industry analysis report incorporating the knowledge and skills acquired during their studies.
  • Luxury Marketing and Communication Strategies
    With modern communication technologies providing an instant access to customers, it has become more and more important for luxury brands to communicate the value of their products effectively to their markets.
    This module provides an overview of luxury business marketing management processes in a global context. It explores the role of marketing within luxury companies, focusing on the development and analysis of consistent marketing strategies. Furthermore, it introduces students to how marketing communication is used within a global luxury brand marketing strategy. Students will develop an understanding of the luxury business market segment, including the definition of and the vocabulary to describe what constitutes luxury in a given product. During their studies, students will acquire the critical skills to identify potential new luxury products for a variety of markets.
  • Organizational Behavior in the Luxury Business and Services Industry
    Understanding consumer behavior and how it correlates to the organizational behavior of a luxury brand is essential for a successful luxury business organization. Consequently, it is crucial to study behaviors of individuals in organizations (micro-level), of work groups (meso-level), and entire organizations (macro-level).
    In this module students will focus on organizational behavior and human resource management within the luxury business industry. It concentrates on various factors that affect consumer behaviors both at an individual level and in terms of group dynamics. It aims to develop a framework of the essential elements for the assessment of how luxury companies adjust their services in correlation to their customers’ needs and behaviors. The final session takes the form of a professional presentation on how to effectively communicate the audit’s findings to a luxury company.

Internship (4-6 months)

Practical Experience (optional) 汲取職場實務經驗(非必修)

  • Paid internship in the hospitality industry in Switzerland or worldwide
  • Minimum monthly gross salary in Switzerland: CHF 2,172.‒